A fantastic part of each Athena Executive meeting is the Networking Skills Training. These are short sessions aimed at providing quick tips and take aways for members and visitors to maximise their networking activities.
In September, Gina challenged us to think about the usual ‘What’s In It For Me? (WIIFM)?‘ question in a totally different way – ‘What’s In It For You?’ and how helping others is actually the best way to help yourself.
Whilst we might want to gain something from a networking session, this can be achieved by first thinking about what you can offer to others and how you can add value to their business. Asking people you meet ‘how can I help you?’ can often bring you exactly what you need too (give it a go!)
Focus -> Strategy -> Communication
At any networking event, you always need to ask yourself, ‘why am I here?‘ We each take valuable time out of our busy lives to attend networking events so we need to ensure that time is used effectively.
Once you have identified why you are attending the event, it will be easier to identify your strategy (who do you want to meet? what do you want to gain?) and be able to communicate this better when you meet people.
A great strategy could be ‘building long-term relationships for mutual success’ – at your next networking event you might want to focus on meeting just a couple of key people but having meaningful conversations with them (instead of trying to hurry around the room gathering everyone’s business card).
Greater Success for All
Whilst networking is an effective way to gain more clients, another great benefit can also be to meet the people you need within your business – whether it be an accountant, a coach or a lawyer. Attending regular networking events might result in you meeting some of the same people regularly – once you start to build up trust and a connection with them, they may one day become your partners on certain projects.
Top tips to discover what’s in it for everyone:
- Attend an event thinking ‘how can I help someone else’s business today?’
- Don’t dig your well when you’re thirsty (i.e. don’t network only when looking for new clients, those relationships take time to build)
- Don’t expect instant results – otherwise you will always be disappointed
- Don’t stop networking as soon you see results – keep going!
- Never be too busy to network – add it into your calendar and stick to it!
- Never be the WIIFM person!
Inspiring entrepreneur, master networker, visionary business leader and unconventional business thinker, Gina Romero embraces every opportunity with boundless energy and contagious enthusiasm.
Managing Director of The Athena Network, Gina has been featured in Her World, SG Entrepreneurs and on 938LIVE ‘They are Making a Difference’ series, and has quickly become known for her ultra business networking and brand ambassador skills. Gina is also honoured to be part of the Women’s Register team with Singapore Council for Women’s Organisations (SCWO), which enables her to bring her down-to-earth approach to aspiring female entrepreneurs and business owners.