Tweet to Success

A fantastic part of each Athena Executive Club meeting is the Networking Skills Training. These are short sessions aimed at providing quick tips and techniques for members and visitors to maximise their networking activities.

In February, Gina gave some Twitter tips to get you started on this incredibly powerful social media platform.

The ROI of social media is that your business will still exist in 5 years.

Erik Qualman

Twitter Tips

  • Have a strategy
  • Always remember your personal brand
  • Join conversations
  • Self promote (moderately)
  • Share, share,share

Twitter – Share and discover what is happening right now (everywhere)

 10 social media statistics (2013)

  • Over 1 billion Facebook users
  • If Facebook were a country it would be the world’s 3rd largest and twice the size of the USA population
  • The Ford Explorer launch on Facebook was more effective than a superbowl ad
  • Every second 2 new members join LinkedIn
  • Social gamers are predicted to buy $6 billion worth of virtual goods by 2013 (movie goers only buy $2.5 in concessions)
  • 97% of Pinterest users are women
  • 53% of people on Twitter recommend products in their tweets
  • 90% of people trust online recommendations from people they know
  • Only 14% of people trust traditional TV ads
  • 93% of marketers use social media for business
[Source: Socialnomics]

Twitter is great for:

  • Safety alerts in crisis situations (hurricanes etc)
  • Industry news
  • Broadcasting in real time
  • Soliciting feedback
  • Sharing opinions

If Facebook is a walled garden [i.e. inbound], Twitter is open with unlimited reach [outbound]

Twitter basics:

  • Set up is easy
  • Include a 160 word bio
  • Decide if you are on Twitter as you or your business (either is fine but always be a person, not a logo)

Search and follow:

  • Industry peers
  • Thought leaders
  • Experts
  • Personalities

Gain followers by:

  • Building your profile as an expert
  • Sharing experiences and inspiration
  • Having fun and being yourself
  • Using @ to tag someone
  • Using # – hashtag to tag a topic and make it searchable
  • RT = retweeting to share someone’s tweet to your followers

About Gina

Gina Romero

Inspiring entrepreneur, master networker, visionary business leader and unconventional business thinker, Gina Romero embraces every opportunity with boundless energy and contagious enthusiasm.

Managing Director of The Athena Network, Gina has been featured in Her World, SG Entrepreneurs and on 938LIVE ‘They are Making a Difference’ series, and has quickly become known for her ultra business networking and brand ambassador skills.  Gina is also honoured to be part of the Women’s Register team with Singapore Council for Women’s Organisations (SCWO), which enables her to bring her down-to-earth approach to aspiring female entrepreneurs and business owners.

Connect with Gina on TwitterFacebook, and LinkedIn

Claire Kidd

Claire Kidd is the co-founder of The Athena Network Singapore. "My passion for words, obsession with grammar, and ability to work within a range of industries means that my clients receive top-notch content, every time. I work for fun-loving, driven individuals, entrepreneurs and small businesses who want to invest in content that reaches the right people, with the right words, at the right time. I’m in my element when helping clients put their content into context – whether for website copy, marketing campaigns, article writing and editing, blog posts, newsletters, social media feeds or printed collateral. I’m fanatical about syntax, apostrophes and metaphors so my clients don’t have to be. They call this content strategy – I call it getting paid to have fun with words!"

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