The Athena Doctrine meets The Athena Network!

At July’s Athena Cappuccino Connections, we were delighted to welcome John Gerzema, author of The Athena Doctrine : How Women (And The Men Who Think Like Them) Will Rule The Future). Check out the video here and learn more about the groundbreaking research behind the book…

John G

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine.

His research, writing and interviews have appeared in The Harvard Business Review, The Economist,The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others. As Chief Insights Officer at Young & Rubicam he oversees the world’s largest database of brands and consumer behaviour and studies social change and its impact on business, society and the economy. John’s TED talk ‘The Post-Crisis Consumer’ has been viewed by over a quarter of a million people. John’s book is The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future was released in April 2013.

Check out this interview with John on

Watch the short video from July’s event where John spoke to over 45 female executive and entrepreneurs at Athena’s Cappuccino Connections in Singapore. Watch here.

Watch the full length video of John’s talk here.

Check out all the photos from the event on our Athena Facebook page.

Also, a special thanks also to Magz and Matthew from Y&R for organising John’s visit!

If you would like to attend future Athena events or meetings, please contact us for more information!

Claire Kidd

Claire Kidd is the co-founder of The Athena Network Singapore. "My passion for words, obsession with grammar, and ability to work within a range of industries means that my clients receive top-notch content, every time. I work for fun-loving, driven individuals, entrepreneurs and small businesses who want to invest in content that reaches the right people, with the right words, at the right time. I’m in my element when helping clients put their content into context – whether for website copy, marketing campaigns, article writing and editing, blog posts, newsletters, social media feeds or printed collateral. I’m fanatical about syntax, apostrophes and metaphors so my clients don’t have to be. They call this content strategy – I call it getting paid to have fun with words!"

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