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Pitch Perfect – 10 Essential Skills for a Graceful Sale

At each Athena Executive Club meeting we hold Business Development Training. These short sessions are designed to share useful tips, facts and ideas covering a wide range of issues relevant to executives and entrepreneurs. Athena Executive Members come from a diverse variety of backgrounds with an immense wealth of knowledge and experience which we all benefit from during these member-led training sessions.

In May, Athena Executive Member, Carla Luce, wowed the group with her extensive media background to provide tips and tricks for ensuring the perfect sale – whatever your product or service. Carla’s sales experience was perfected during her ten years presenting live shows on TVSN, Australia’s home shopping network. We were delighted she shared her ten-step success formula with us.

10 Essential Skills

1)      Relationships – they must be built and nurtured with your potential and existing clients.

2)      Engage – it takes 30 seconds to capture someone’s attention when buying, so be quick and be memorable!

3)      Product – whatever you’re selling needs to be something you clearly believe in. Making something exclusive can also capture people’s attention and hurry their buying decision.

4)      Interaction – demonstrate your energy and passion and watch for feedback. Tweak your style according to your audience / target market.

5)      Urgency – set clear timeframes for when the product will be available and any discount or special offer period.

6)      Problem and Solution – find your customer’s ‘pain’ and offer a solution.

7)      Benefits vs Features – highlight the benefits to the end user rather than just listing the features.

8)      Choice – ensure there is a range of choice but do not overcomplicate things. The confused mind says no.

9)      Guarantee – providing a quality or a money-back guarantee builds trust with customers.

10)   Call to Action – the customer needs to clearly know where and how to make a purchase – don’t simply assume that they know.

These quick tips provide a clear approach to selling our products and services and can be adapted to fit your specific business. Thank you Carla!

If you would like an invitation to attend an Athena Executive Club meeting, please contact us.

About Carla Luce

Carla Luce

Carla K is a presenter, model, writer and Stylist. Carla has been a regular presenter for the TV Shopping Network in Australia and is a dedicated follower of all things beautiful. Visit Carla’s website.

The Athena Network, Singapore

Asia-Pacific’s Leading Business Community for Female Executives and Entrepreneurs Focusing exclusively on female executives and entrepreneurs, The Athena Network provides a platform for members to share knowledge and experience across a diverse range of industry sectors, and to collaborate for mutual success.

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