How many times have you been asked ‘how do you know that person?’ or ‘how did you hear about that opportunity?’ Often, we can’t remember how it came about because we meet and interact with so many people. But at May’s Executive Club, Gina explained why it’s so important to track those connections!
Quantifying your networking success
- What equates to success for you and your business through networking? (More clients, expanding network, personal development, public speaking etc)
- How do you trace / track / measure this success? If you don’t, it’s a worthwhile exercise to begin.
Establishing your business goals
- What is one primary goal for your business at the moment? (Being specific helps here. Think about something tangible instead of just saying ‘I want to work with corporates’) For example, Gina’s would be to grow Athena membership.
- How about a secondary goal? Gina’s is to partner with a bank to offer female businesswomen a bank card with related business benefits.
- How do these goals relate to each other? These goals are linked because by partnering with a bank (secondary goal) and leveraging their database, the Athena membership would grow (primary goal).
How do you combine your business goals and networking activities?
- Once you have established your reason for networking and your primary and secondary goals, it’s time to go out there and tell people about it!
- Talk to as many people as you can about your aims and your goals and track each connection who can help you on your way.
- It may be the most insignificant connection which brings the most success so never, ever dismiss an opportunity!
Connecting the Dots
- Trace your connections – track back to one of your most recent successes and work out where the initial connection came from.
- How did it happen? Was it at an organised networking event, a weekend dinner party or whilst queuing for coffee?
- Can the process be replicated? Can you create more connections in the same way or do you need to be more strategic?
- Which platform helped to facilitate it? Was it at the Athena Executive Club or was it at the school gate?
- Reflect and quantify to connect the dots!
If you want to be well connected, be a connector.
The true skill of networking is connecting the dots for other people.
If you would like to attend the Athena Executive Club, please contact us for more information!
Inspiring entrepreneur, master networker, visionary business leader and unconventional business thinker, Gina Romero embraces every opportunity with boundless energy and contagious enthusiasm.
Managing Director of The Athena Network, Gina has been featured in Her World, SG Entrepreneurs and on 938LIVE ‘They are Making a Difference’ series, and has quickly become known for her ultra business networking and brand ambassador skills. Gina is also honoured to be part of the Women’s Register team with Singapore Council for Women’s Organisations (SCWO), which enables her to bring her down-to-earth approach to aspiring female entrepreneurs and business owners.